Our task was to develop a package design for a product line of protein bars, crispbreads, cookies and ready-made breakfasts for ProteinRex, a sports nutrition brand.
The main targeted audience of this product comprises young women who engage in sports and fitness. Therefore, when designing packaging for those products we focused on young women's preferences. The design should have an appeal, trigger positive emotions and speak about sports nutrition as a tasty and healthy product in the first place.
For protein bars we used modern colour palette and focused on the goodness of the product, since we believe that modern sports nutrition should help achieve sports goals in a delicious way!