The logo is based on images of basic types of stainless steel. Stainless steel sheet, round and square tube are reflected in the minimalistic and rhythmic form of the sign.
For the semantic support of the logo, a unique typeface was developed. Its strict lines complement the idea of reliability, build audience trust and emphasize the simplicity and ease of communication with the brand.
The color blue is traditionally associated with companies involved in the production and sale of steel. It is the color of strength and confidence projected into the audience by every element of the corporate identity.
Additional elements of the identity are derived from the logo mark and constitute the main pattern of the corporate identity. Here the sheet would cease to be read, so it was replaced with a triangle.
Part of the corporate identity includes photographs of products and rental, taken in production by our agency. Also, a lot of work has been done in the development of infographics and icons.
A video was also made detailing the principles and goals of the company. It reveals the company’s performance and aims to gain audience trust through the formation of a positive image.