The logo, corporate identity and & nbsp; communication platform should reflect high technology, personal attention to & nbsp; patients’ problems and & nbsp; continuity of the best traditions of traumatology and endoprosthetics. At the same time, it is necessary to provide for the disclosure of the idea to a wide audience, because both children and & nbsp; elderly patients can be visitors to the center.
It is difficult for a medical field to develop visual communication elements. It is necessary to conduct research and & nbsp; find ways to interact with the & nbsp; audience so as not to break the associations formed in the & nbsp; distant past. And & nbsp; at the same time emphasize the expertise of doctors, modern equipment and & nbsp; the capabilities of today’s medicine.
Therefore, the developed logo is extremely minimalistic. Consisting of & nbsp; three signs, it & nbsp; broadcasts the main directions of the brand: traumatology, orthopedics and & nbsp; endoprosthetics.
The first sign, the deformed letter & nbsp; T, reveals the emotion in violation of integrity, the nature of the injury. Thus, we & nbsp; and & nbsp; extracted and & nbsp; the ancient emblem of traumatology associated with the & nbsp; legendary plane tree of Hippocrates: a broken tree tied with ropes to & nbsp; a pillar.
The second sign, a circle, reads like the letter & nbsp; О and & nbsp; contains in itself a striving for the & nbsp; ideal laid down by nature. And & nbsp; orthopedics just helps to correct the imperfections of the human body, be it a tooth, or a curved spine.
The third sign, the transformed letter & nbsp; E, conveys the meaning of endoprosthetics. The & nbsp; red dot, inside a large form, contains the idea of the endoprosthesis itself & nbsp; & mdash; a hinge that replaces the destroyed joint. The accent color does not & nbsp; only emphasize the importance of this element, but & nbsp; and & nbsp; reveals the depth and & nbsp; warmth of doctors’ attention to the patients & nbsp; problems.
The color scheme is solved in blue and & nbsp; orange. In & nbsp; blue is the idea of manufacturability and a & nbsp; strong scientific base, and & nbsp; its complementary orange expresses a personal approach to the patient’s & nbsp; problems. Each element of the corporate identity, be it a pen, a business card or a brochure with a list of services, conveys these meanings to the target audience of the customer.